Remote Works Only If You Design for It.
Global hiring is no longer a trend. It’s how work gets done.
More companies are recruiting across borders not just to cut costs, but to access skills they can’t find at home.

Image by Loïc Fürhoff
But here’s the catch: hiring great people isn’t enough. Remote work only works when leaders are intentional. About culture. About clarity. About how teams actually function across time and space.
In traditional environments, up to 50 percent of performance variability is driven by the manager (Josh Bersin). In remote, cross-cultural teams, that influence only grows. The leader isn’t just managing outcomes. They’re holding together trust, alignment, and momentum across time zones, languages, and working norms.
And most companies aren’t ready. According to Harvard Business Review, only 15 percent of leaders have successfully led cross-cultural remote teams. Yet 62 percent of virtual teams already span three or more cultures. The ambition is global. But the leadership models haven’t caught up.
So what does great remote leadership actually look like?
It’s not about control. It’s about clarity, adaptability, and connection. The best leaders don’t expect everyone to work the same. They flex their communication. They manage bias. They create the kind of ecosystem that allows people to make decisions, move fast and trust each other while doing it.
They’re the ones who create the following:
- Strong culture. When people understand the company’s values, philosophy, and how decisions are made, they don’t wait to be told what to do. They move with confidence and autonomy.
- Right Infrastructure. Tools must support real collaboration. That means speed, transparency, and accountability but they do not come from being online all day. They come from workflows that reduce lag, remove bottlenecks, and let people keep moving without waiting for someone eight hours away to respond.
- Intentional connection. Remote teams need more than Zoom meetings. They need shared rituals that build trust and create real human glue across distance.
- Documentation. In distributed teams, clarity lives in writing. Decisions, expectations, and knowledge, goals, strategy and etc must be accessible and visible to everyone, not locked in someone’s head.
And here’s the truth:
All of these things matter in any team. But in an office, when one of them is missing, people often make up for it. A quick hallway chat. A coffee break. A shared lunch. Proximity helps fill the gaps.In remote teams, that safety net doesn’t exist. You can’t cover for a lack of clarity with a casual conversation. You have to design for it. You have to build the operating model that makes performance possible across distance.
Because hiring great talent globally is just the first step.
Making it work? That’s leadership.
3 Comments
George D Ponit
April 24, 2024, at 9:58 amHow do you evaluate whether a candidate will truly thrive in a company’s specific stage of growth—not just survive it?
Heather Navona
April 25, 2024, at 3:10 amWhat frameworks do you use to assess global candidates beyond the resume—especially when they’ve scaled in very different markets?
Golen Prothena
April 25, 2024, at 3:11 amAs someone who’s hired across three continents, I couldn’t agree more. The right leader in the right context changes everything. It’s not about geography—it’s about alignment and impact